POPSUGAR’s How Does She Sleep at Night takes a peek under the covers of admirable women’s wind-down routines to reveal their nightstand staples, sleep schedules, and dream lives.
As cofounder of nonalcoholic beverage brand Kin Euphorics, Jen Batchelor is a wellness tastemaker — literally. And the latest launches in her line of booze-less tonics, Lightwave (currently sold out) and Dream Light ($39), both feature ingredients like l-tryptophan and reishi mushroom to promote relaxation and sleep. Coincidentally, the Kin team was developing and launching both new offerings in the middle of the pandemic . . . during which Batchelor also welcomed her first child. So while sleep and rest has always been “a very hot topic” around Kin, Batchelor said the state of the world, the company’s projects, and her team’s personal experiences during COVID-19 made it even more of a focus in the last year.
Whether Batchelor was sending her big-city-dwelling colleagues white-noise machines or giving them time off to participate in protests and make space for self-care, prioritizing health and rest during the pandemic was top of mind for the entrepreneur. “We had paused work for about a week during all of the marches, so we could have energy to show up for our communities,” she told POPSUGAR from Austin, TX, where she relocated during the pandemic. “Sleep was essential to be able to stand up. Sleep was essential to activate.”
So how does a woman who’s made a career of exploring the science and rituals behind sleep relax and doze off herself? Hint: an indulgent foot massage and some hard data are involved.
